CLEVER BEAUTY is a brand designed and manufactured in the South of France.
Maëva Bentitallah, Founder of Clever Beauty:
“For years, I’ve seen my mother decant her nail polish into each other. “Why are you doing this? It’s dangerous to handle such chemical solvents! I asked him one day “Because the brushes are too short to reach the bottom of the bottle, I waste time recovering the slightest drop of nail polish and more is wasted then I decant!” She answers me.
At that time the idea was born, there was surely another way to facilitate the use of nail polish, avoid waste and at the same time reduce chemical solvents.
It was during my studies that I started to give life at this idea. After training as a laboratory technician in cosmetics, and in management of cosmetic companies, I developed an affinity for natural products.
Two years later, thanks to beautiful encounters and a growing desire to offer healthier and more environmentally friendly products, Clever Beauty comes to life.
After years of research, Clever Beauty has patented its Click & Finish technology! : The nail polish cap allows you to reach the bottom of the bottle with a single click and earn up to 35% more product.
Total anti-waste and zero waste. Their goal is to have a positive environmental impact :
Glass: A material that can be recycled and reused infinitely
They chose glass for all their bottles so that they could be recycled. We are counting on you ! Once your finished product, you can put your glass bottles in the recycling container provided for this purpose.
Plastic: The choice of a recyclable material
The cap is PEHD (high density polyethylene), a recyclable plastic authorized by natural and organic cosmetics labels. Once your finished product, this plastic is intended for selective sorting to give it a second life. It can become a ferry, a container or street furniture for example …
– Nails Polish composed up to 85% of raw materials of natural origin.
– A 10-free formula: Ten toxic components have been removed
The varnishes are based on biosourced solvents that have been extracted by fermentation from cotton, maize and cassava. The pigments are also natural, and good news for vegans, the product contains no animal ingredients. No dye from the cochineal in the red!
Green Formulas – Made in France – Vegan & Cruelty Free – Recyclable Materials